The Room | уютные магазины кофе, чая и сладостей в Гомеле

Online store of sweets and tea on Django in 2 weeks

The launch of a modern turnkey online store, which increased the conversion rate by 35% and the average receipt by 20% in just two weeks of development.

Our customer is a chain of eco—shops for tea and sweets TheRoom.by Our task was to bring sales online and automate the acceptance of orders.

Task

 

The client wanted not just a template store, but a flexible system with filters by grades and countries of manufacture and certificates. In addition, it was necessary to ensure instant page loading speed and convenient assortment management.

 

How we solved the problem

 

After receiving the completed brief, we conducted a detailed audit of the business logic and issued the terms of reference. At the next stage, an interactive prototype appeared, allowing the customer to see the location of the blocks and user flows. The design of the main page and product cards was done in The Room's signature red tones, after which we started layout and development on Django. We have set up webhooks for instant payment notifications. Finally, we conducted load testing, making sure that the site can handle more than a thousand users at the same time.

 

Totals and figures

 

As a result, the conversion rate increased by 35%, the average receipt increased by 20%, and the time from order acceptance to processing was halved.

 

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